I am IN LOVE with this shampoo. I was using some shampoo from pacifica, which is already pretty natural/healthy, so I thankfully didn't experience any transition period. Smells great, and lathers very well. I have been using this shampoo and also doing the Apple Cider Vinegar Rinse that Yellow Bird recommends in their blog, and it has been doing wonders for my hair. I don't need conditioner at all with this bar and the ACV rinse. My hair is not extremely soft, and brushes out much easier (before this, it would be so tangly, even right after using conditioner). Now its super smooth, and I feel like it is less frizzy than before this shampoo bar. I would say be aware, it doesn't necessarily feel like the first day hair that I'm "used to" with other shampoos, but it doesn't bother me because it does last the same number of days that I am used to (I still wash my hair every 2 days). So all in all, 100% recommend.